An expert at emerging platforms and new technologies, Cam's real knack is connecting audiences to innovative and relevant content. Cam has concepted and directed original and branded content across platforms. His interactive narrative film series MISSIONS for Nike was the first of its kind, gamifying digital run-tracking before that was a thing. As creative director at Conscious Minds, he has crafted content for some of the biggest brands. When he's not coming up with the next big idea, you'll find Cam building his own furniture or getting muddy in his Jeep.